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Social media continues to gain ground in the enterprise for a wide range of business purposes (Mark et al., 2014).

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0000015989 00000 n 11 0 obj It is amazing how fast and reliable it is to communicate because looking where wave come from it is revolutionary. ����I3-���JǤ�_Wz�����b`���ԅ�����]�� �%c�~51�$�a��ҙc!M�C�@��p��D��q��Y���� �¹���u�`�����D��5����1�EV ��Lh���t�T��q�qTU��I��ȿ�6L ����u� x��wTT���A���boA4D�5�[�ر$F�5�Pb�5&1�Q�%�����#jl���+�؂b�b8���{���o/,���|������;3�3�Դ4B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�B!�XO������� �=11���۩���ߗ/_޺u�xk��_�y�ɓ'OÆ 7oޜ�����G��ܹ��������/IIIAAA�c���r��!ĺy�����nܸq �K��ԩS� *X�����-[*�ɕ+W����DH)!�5��� (Err�. 0000020164 00000 n

<> E�:4f2�ɫ��E���V�N�G �-����W_�N����($y�^�:��X8)�h��ϵ�=t>�Q)�+�]f��g6�x��:�[gY&l'�btc��ǔ�g���`�E�U��8E(P��. %PDF-1.4 /Font << This thesis provides enhanced understanding of the role of social media in general public relations practices and crisis communication based on the example of Starbucks, which is a representative business organization using social media to

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Keywords: Social media, communication patterns, Vanity Fair, netizens, alienation Introduction What’s app! H�\�ۊ�0����l/���� ������X3v�5�h/|��qJ6��2�'��IPV��������0ˮ���4�}� This is only a small aspect of the influence of social media for company doing business.

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Social media has great impact on marketing a company’s products and services and managing customers. Very often, the head ... the role and importance of social media as a tool of effective communication. �a��O5���. <>

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15 0 obj << endobj 0000002330 00000 n Unlike traditional media channels, which offer a one-way experience, social media is based on a two-way interactive experience between the consumer and the company. 5. It promotes extreme cross-communication and interaction.