Integrated marketing communications is simple: you have one clear message to convey, and you make sure all your communication channels are working together to do that. The concept of integrated marketing communication (IMC) was introduced in the 1980s (Schultz and Schultz, p. Integrated marketing communication is the the process of coordinating all this activity across different communication methods. Consequently, it can be challenging for communicators, clients and audiences to glean a clear understanding of communication roles and how they function. Note that a central theme of this definition is persuasion : persuading people to believe something, to desire something, and/or to do something. These stages may be implemented simultaneously or one after the other, depending on the market needs. Global integrated marketing communication takes various stages that are not organised in a hierarchical order. Every stage in this process is aimed at combining different marketing approaches with a view of optimising client experience. In order to maintain low prices, the corporation reduces costs … Integrated Marketing Communication Goals and Objectives Wal-Mart's integrated marketing communication strategy involves retailing high quality and branded goods at the lowest price possible.